DTC / SHOPIFY

DTC는 브랜드 홈페이지가 아니라
수요를 소유하는 판매 구조입니다.

Amazon과 TikTok Shop에서 만든 demand를 Shopify brand store, landing page, CRM, retargeting, 재구매 흐름으로 연결해야 장기 매출 자산이 됩니다.

DTC 신규 구축

  • Shopify brand store 구조 설계
  • Hero SKU 중심 landing page
  • Meta/Google traffic과 checkout path
  • Email/SMS/CRM 기본 구조

기존 DTC 개선

  • 전환율, AOV, bundle, offer 진단
  • TikTok Shop·Amazon과 가격/재고 역할 정리
  • retargeting, repeat purchase, subscription 가능성 검토
  • 콘텐츠와 PDP 메시지 현지화

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